ABOUT

Texas born and raised, I will always be a sunshine girl at heart. Currently adventuring in Portland, Oregon.

What began as a side project and personal style diary, eventually became an opportunity to work for myself and spend more time with my daughter. With 7 years experience as a professional fashion photographer and a major in writing, I have been able to fuse my love for fashion, education and life experience into a blog that I’m truly proud of. I’ve create a platform of transparency that includes the good, the fashionable and the ugly. A fashion and lifestyle destination with a measured dose of reality to both inspire AND embrace a truly full and beautiful life.

My daughter Ella is a bit camera weary so respectfully, I only include her here and there when a project or idea interests her. She is the light of my life and continues to inspire and influence the lifestyle aspect of my blog.

My style is classic, feminine and eclectic at times. I don’t commit to just one style archetype, frequently challenging myself to to try new trends and face the chance of making mistakes so that you- my reader- don’t have to. It’s important to keep the pressure low and have fun with current trends, while keeping my staples close at hand for busier work weeks and work trips. I still shop at Forever 21 and HM while making investments only a few times a year for high end staples. I exclusively partner with brands that reflect my own values and personal aesthetic. I take the trust of my readers to heart and am still learning to navigate the business with the personal.

CLIENT LIST & FEATURES:

BCBGeneration, MACYS, MARKS & SPENCER, HM, FOREVER 21,

VOLCOM, NY&CO, TARGET STYLE, FOSSIL, BUSTLE.COM

GOOGLE, WEAR IT LOVE IT and OOTD Magazine

“Fashion blogs should be fresh and exciting. I love to share my take on current trends and styles, while keepin it real with insider tips on fashion for every “real” non-blogger girl out there. Welcome to my closet!”

-Lavenda